Hello 2020

Hello You. I’m kidding. Too much Netflix over the holidays has ruined my ability to socialise with people in the real world. So, like Joe Goldberg in LA, I’ve resorted to stalking friends, family and foes via social media.

I haven’t been on the blog since October and I could blame Instagram but I also lost motivation towards the end of the year. There are many things I did not accomplish on my 2019 vision board and a few bad habits I fell into. But now that we are literally in a new decade, I am hoping myself and you included will start the year on a very different, more active mind set. I made my 2020 vision board and I am slowly but surely ticking off one item at a time.

Something I didn’t put on my mood board, I talked about briefly in my latest Youtube video. This thing, again, is Instagram. I know this platform has been talked about to death and is talked about daily, but my relationship with it towards the end of last year was frustrating, to say the least. I do not want to be judged by numbers and engagement. I don’t want to feel the need to perform for likes every time I go online. I know Instagram is my job and how I get paid but you lose motivation to create content when clients judge you on your engagement. This very engagement which affects how much brands are willing to pay you is what gets on my nerves. On the one hand, I love seeing what you guys respond to content-wise, on the other, I just want to post and not give a damn that a photo only got 300 likes instead of the average 1,500.

At the end of the day, I just want to create content that I like without any external pressure. I have decided to go back to focusing on my brand Vintage Assembly a lot more. Making money to support myself is important and I do not want to rely on Instagram alone to do that. Who knows how long this app will be around for? Have we all really thought long term about how we will sustain our lifestyles if we are only focusing on our performance on that app? I’m sure many of you have already. Good for you. I have and this year, more than ever, I am ready to focus on other things and not just Instagram.