You are given a chance to pick a dress from the Zimmermann boutique in London, what do you choose? Do you go for the Zimmermann Melody dress like I did, or opt for its swimsuit version ? The options at the London boutique are endless. In an ideal world, I would have one of each item in there. Zimmermann’s Spring Summer collection is to die for, especially their white pieces. I loved the jumpsuit I tried on in store and the white dress I wore to their store party.
I have been shopping for what is currently an elusive Spring in London, as well as for the Summer and if there is one designer brand I suggest you invest in this season, it would be Zimmermann. A lot of their floral prints and designs are the going to last you many seasons. I personally believe it is due their balance between traditional dress cuts and a vintage look that some of their dresses have. This makes them stand out from other brands. The price point for some of them may be a bit high but that also means you won’t bump into every other girl wearing it down Oxford Street or the beach club in Ibiza.
Below is a selection of my favourite pieces from Zimmermann, a mixture of dresses, swimwear and tops. If you are looking for something white, the Lovelorn Mini dress is the perfect summer evening dress. Maybe you prefer a pair of high-waisted shorts to go with a bandeau crop top ?I have my eye on this yellow stripe dress which is something I have not seen much of around, seeing as many brands opt for a plain yellow summer dress rather than stripes. At the end of the day, the choice is yours, so shop away !